Favorable, family atmosphere and variable due to a daytime menu - these are the main features of Pomelo. How to show that something is ‚all-day changing’ but ‚trustworthy’ and ‚stable’ at the same time?
I decided to split the logo into three syllables like three parts of a day - morning, afternoon and evening. Branding is based on variability and word-formation based on the three syllables. This approach gave a lot of chances and ways of advertising campaigns in the future.
Research and insight, brand identity, opening campaign